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Top 5 Ad Testing Platforms In 2025 For Price, Performance & Results Turnaround
Ad testing has turned into a pretty advanced science over the years. But what should you be looking for in an ad testing platform? Whether it’s the size of your sample pool or the methodology behind your impact measurements, it pays to do your research.
Thankfully, Behavio has done the hard work for you with its new guide to the best ad testing platforms in 2025!
Explore the pros and cons of market leaders such as System 1 and compare these popular platforms with Behavio's unique offerings. Whether you’re a business owner or marketer, Behavio’s guide helps you find the optimal combination of features, affordability, ease of use, and intelligent technology.
System 1 has been a pioneer in the field of advertising predictive analytics based on human behavior. The company's Test Your Ad platform measures ad effectiveness according to behavorial metrics such as brand fluency and emotional responses.
However, the guide points out that some critics question the reliability of these responses, as measured by System1's FaceTrace technology which uses facial coding to track emotional reactions.
On the plus side, System 1 provides helpful indicators of how individual ad campaigns impact upon your brand's overall marketing strategies by splitting metrics between the effect on short-term sales and the growth of long-term market share.
On the downside, System 1 is limited by its small sample size (150 respondents on average) which falls well short of Behavio's larger 500-strong pool and its measurement of ad effectiveness based solely on emotional responses.
The guide also questions certain aspects of the System 1 methodology. According to the article, “It measures long-term advertising effectiveness solely based on respondents' emotional responses, and calculates fluency by the percentage of viewers who recognize the brand at the end of the video, which may not accurately reflect the actual attention given to the campaign.”
While there are similarities with the System 1 approach, the guide highlights how Behavio Labs' ad testing solution expands the scope of the behavioral science approach by using methodologies such as randomized control trials, implicit association tests, and emotional diagnostics to measure the impact of campaign assets.
Furthermore, Behavio uses a pool of 500 respondents per test – over three times the size of System1's testing pool – to ensure a broader sweep of impact data and qualitative insights.
You're also given Behavio's assessment of other ad testing providers such as Vid Mob – renowned for its innovative use of AI, speed, and efficiency - and One Pulse which offers a snapshot of ad responses in as little as 10 minutes.
Which platform will you choose? Read the Behavio guide in full today!
Click the link in the description for more details.
Behavio Labs s.r.o.
City: Prague
Address: 3 Poupětova
Website: https://www.behaviolabs.com/
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Ad testing has turned into a pretty advanced science over the years. But what should you be looking for in an ad testing platform? Whether it’s the size of your sample pool or the methodology behind your impact measurements, it pays to do your research.
Thankfully, Behavio has done the hard work for you with its new guide to the best ad testing platforms in 2025!
Explore the pros and cons of market leaders such as System 1 and compare these popular platforms with Behavio's unique offerings. Whether you’re a business owner or marketer, Behavio’s guide helps you find the optimal combination of features, affordability, ease of use, and intelligent technology.
System 1 has been a pioneer in the field of advertising predictive analytics based on human behavior. The company's Test Your Ad platform measures ad effectiveness according to behavorial metrics such as brand fluency and emotional responses.
However, the guide points out that some critics question the reliability of these responses, as measured by System1's FaceTrace technology which uses facial coding to track emotional reactions.
On the plus side, System 1 provides helpful indicators of how individual ad campaigns impact upon your brand's overall marketing strategies by splitting metrics between the effect on short-term sales and the growth of long-term market share.
On the downside, System 1 is limited by its small sample size (150 respondents on average) which falls well short of Behavio's larger 500-strong pool and its measurement of ad effectiveness based solely on emotional responses.
The guide also questions certain aspects of the System 1 methodology. According to the article, “It measures long-term advertising effectiveness solely based on respondents' emotional responses, and calculates fluency by the percentage of viewers who recognize the brand at the end of the video, which may not accurately reflect the actual attention given to the campaign.”
While there are similarities with the System 1 approach, the guide highlights how Behavio Labs' ad testing solution expands the scope of the behavioral science approach by using methodologies such as randomized control trials, implicit association tests, and emotional diagnostics to measure the impact of campaign assets.
Furthermore, Behavio uses a pool of 500 respondents per test – over three times the size of System1's testing pool – to ensure a broader sweep of impact data and qualitative insights.
You're also given Behavio's assessment of other ad testing providers such as Vid Mob – renowned for its innovative use of AI, speed, and efficiency - and One Pulse which offers a snapshot of ad responses in as little as 10 minutes.
Which platform will you choose? Read the Behavio guide in full today!
Click the link in the description for more details.
Behavio Labs s.r.o.
City: Prague
Address: 3 Poupětova
Website: https://www.behaviolabs.com/