Inside the Click

Top 5 Influencer Insights: AI Influencers' Backlash, LTK's New Planning Tool, Primetag Funding, FTC's Regulations, and TikTok's eCommerce Plans


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Welcome back to Inside the Click - Monica and Michelle here with Five on Friday, giving you the lowdown on all things creator economy in just 5 minutes.

What went down this past week:
  • The backlash against AI influencers highlights the importance of using real creators as brand ambassadors. The failure of the AI influencer trend indicates that AI-generated influencers are not resonating with audiences.
  • LTK's new planning tool provides creators with an easy-to-use content planning solution.
  • Primetag raises 3.8m in their latest seed round
  • The FTC's updated endorsement guides emphasize the need for clear and specific disclosures in influencer marketing.
  • TikTok's e-commerce expansion presents new opportunities for creators to monetize on the platform.

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