As a marketing professional, your #1 goal is sales. The key to making sales is generating quality leads. But how can you ensure that the leads you are generating are going to lead to sales? There are several elements that need to be in sync in order to ensure sales success. We call these the 4 Pillars of Customer Acquisition.

 

However, not all leads are created equal. A qualified lead is someone who not only wants to do business with you, but is also able to do business with you. In this episode, we reveal the top 5 mistakes to avoid when generating leads online. This assumes that you are following an online lead generation or inbound lead generation process. That is, developing content for search discovery with relevant call-to-actions on your website.

 

Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.

Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.