Sign up to save your podcasts
Or
Share Top 5 Marketing Mistakes Made by Xerox
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Top 5 Marketing Mistakes Made by Xerox
Xerox built the GUI, mouse, Ethernet, laser printer, and PCs, but failed to sell them. Poor pricing, positioning, and strategy let Apple and others win the market.
View all episodes
By Angad SingiXerox built the GUI, mouse, Ethernet, laser printer, and PCs, but failed to sell them. Poor pricing, positioning, and strategy let Apple and others win the market.