Building a business based on your expertise and knowledge is hard, let’s face it. Actually it’s supposed to be hard.  

We are living in a highly crowded online world where every day is more difficult to get the attention of your audience. Actually, we have just a few seconds to catch somebody’s attention before is gone forever.

So, how can you get their attention, provide lots of value, and engage with them in a unique way?

This is where podcasting becomes a powerful marketing tool for you and your business. Whether if you are building a business based on your knowledge and expertise of you are growing your small business, you can amplify your marketing impact and get access to a larger audience of potential customers.

I am bringing today the 5 main reasons, or benefits, to start a business podcast today:

1. Build credibility: Developing your own voice.
2. Your dream 100 connections network.
3. Capitalize on a growing channel
   • Podcast Listeners Have Grown 37.5% in the last 3 Years & 37% of Americans Listen to Podcasts Monthly.
   • 75% of the US population is familiar with the term “podcasting”
4. New monetization opportunities 
   • 45% of monthly podcast listeners have a household income of over $75K
5. Engage your audience
   • 80% of podcast listeners listen to an entire podcast episode

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.