In this episode of Click to Buy, Becca interviews Coen Fredriks, an e-commerce strategist from Code. They discuss various e-commerce trends, including loyalty programs, international expansion, agile development, and re-commerce. Coen emphasizes the importance of personalization and segmentation in loyalty programs, as well as the need to surprise and reward customers in unique ways. He also provides insights on international expansion, advising brands to define their target markets and consider factors like language, currency, and domain redirection. Coen highlights the potential of AI in translation and shopping assistance, and encourages brands to collect and utilize customer data. The episode concludes with Coen's advice on improving the customer journey and increasing frequency of purchases.

Music from #Uppbeat: License code: MY91MH8USS4YRWID