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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trends will help you stay competitive and engaged with your target customers. Listen on your favorite streaming platforms or watch on YouTube to discover how to leverage short-form video content, social commerce, private communities, influencer marketing 2.0, and augmented reality to keep your marketing strategy fresh and effective.

Key Topics

1. Short Form Video Content: Discover the power of quick, engaging videos on platforms like TikTok, Instagram Reels, and YouTube Shorts. I explain how businesses like doggy daycares and candle-making stores can use these platforms to showcase their unique offerings and connect with customers on the go.
2. Social Commerce: Learn how platforms like Instagram and Facebook are transforming social media into a seamless shopping experience. From holistic vet clinics offering natural pet products to dental offices booking consultations, I provide practical examples of how businesses can leverage social commerce.
3. Private Communities: As public social media spaces become more crowded, private communities on Facebook, Discord, and Instagram are gaining popularity. I discuss how creating these intimate spaces can help businesses foster deeper connections with their audiences.
   
   

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz