As business and market landscapes have changed in the post-COVID era, so have been the business priorities. These uncertain times provide a compelling opportunity to re-invent influencers in the B2B marketing mix and think creatively, strategically and holistically.

Influencer marketing has become an important B2B marketing tactic, with upcoming trends including the rise of micro-influencers, an increase in specialization, and even the rise of employee influencers.

To help us understand the power of Influencer Marketing for B2B Businesses we had Justin Levy, Director of Social & Influencer Marketing at Demandbase.

Justin leads social and influencer marketing for Demandbase. Previously, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. 

Justin is the author of the second edition and co-author of the third edition of Facebook Marketing.

To know more about him, visit - https://www.justinrlevy.com