Independent retailers often feel overwhelmed by social media—but it doesn’t have to be so hard. In this episode of the Retail Success Series, Nicole shares key takeaways from her longer conversation with social media specialist Catherine Russo (originally aired in episode 95), offering easy, low-stress ways to stay visible on Instagram.

From removing the pressure of the “perfect feed” to making it easier to outsource or get help with your account, these are the practical tips retailers need to hear. You’ll learn why showing your face matters (even just a little), why it’s okay to skip the trending music, and how to stop overthinking your content.

This short, tip-packed episode is designed to give you the confidence to finally start showing up and engaging with your audience—without overthinking it.

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