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Top 5 Tips for Exhibiting at Trade Shows or Conferences
My Top 5 TradeShow Tips for Exhibitors
https://www.themarketingblender.com/statistics-every-b2b-company-know-boost-sales/
Trade shows remain the top source for most B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads.
1. Location, location, location.
2. You’re there to generate more sales leads and brand awareness. Brand awareness helps your credibility in your industry. Get yours sales team on board with pre-show training and set measurable goals before the conference. Schedule your sales team to make sure that the booth is adequately staffed at all times.
3. Booth Design: Your booth is a great opportunity for branding, even if they don't stop by, they saw your logo and that establishes credibility in their mind. Few prospects are brave enough to use the signage to explain what you do preferably with pictures or in as few words as possible. People aren't going to read a paragraph that you've posted on your booth as they walk by. Be succinct.
4. The more pre-show promotion you can do the better. Make sure all of your current customers, past, and prospects know you will be at the show. Have your sales team set appointments before the show.
5. Give people a reason to scan their badge at your booth. By scanning their badge, they are giving you their contact information. You want to use this opportunity to add their information to your Salesforce database, you want to add these people to your mailing list, etc… for example, offer a drawing of a high ticket item, or a nice choskey for scanning their badge
6. Develop a strategy for continuing the conversation after the show. Ideally you want to write down something specific that you discussed, and then follow up with a thank you note with specific information. Assign leads to specific sales people for them to follow up. If nothing else, follow up with a general email thanking them for stopping by your booth and offering up some useful information or resources.
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By Caroline Dunn
5
11 ratings
My Top 5 TradeShow Tips for Exhibitors
https://www.themarketingblender.com/statistics-every-b2b-company-know-boost-sales/
Trade shows remain the top source for most B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads.
1. Location, location, location.
2. You’re there to generate more sales leads and brand awareness. Brand awareness helps your credibility in your industry. Get yours sales team on board with pre-show training and set measurable goals before the conference. Schedule your sales team to make sure that the booth is adequately staffed at all times.
3. Booth Design: Your booth is a great opportunity for branding, even if they don't stop by, they saw your logo and that establishes credibility in their mind. Few prospects are brave enough to use the signage to explain what you do preferably with pictures or in as few words as possible. People aren't going to read a paragraph that you've posted on your booth as they walk by. Be succinct.
4. The more pre-show promotion you can do the better. Make sure all of your current customers, past, and prospects know you will be at the show. Have your sales team set appointments before the show.
5. Give people a reason to scan their badge at your booth. By scanning their badge, they are giving you their contact information. You want to use this opportunity to add their information to your Salesforce database, you want to add these people to your mailing list, etc… for example, offer a drawing of a high ticket item, or a nice choskey for scanning their badge
6. Develop a strategy for continuing the conversation after the show. Ideally you want to write down something specific that you discussed, and then follow up with a thank you note with specific information. Assign leads to specific sales people for them to follow up. If nothing else, follow up with a general email thanking them for stopping by your booth and offering up some useful information or resources.