Greetings and Welcome to the Real Estate Entrepreneur Podcast; I am your host, Peter Lorimer, former hit record producer, now the host of the show Stay Here on Netflix, and Owner/Founding Partner of Corcoran Global Living. Breaking into luxury is one of the most difficult genres of real estate to carve out a career path. I go over 5 tips plus a bonus tip at the end of how I successfully penetrated the hyper-competitive luxury market of Los Angeles.

Golden Nuggets from this episode:

[01:45] "Very few people are consistent and consistency always wins."

[02:31] “It was a grind, but I will tell you this, what I did have in my mind was I'd read Napoleon Hill - Think and Grow Rich” and I'd write down goals."

[03:02] “If you're a new agent you do anything and everything."

[08:22] “With luxury, there is a different way to prospect. The different way to prospect is you always, always, always have to bring value."

[11:11] "If I prospect a luxury client, I've got notes on their house, or notes on the house they bought, notes on their jobs, notes on their kids, notes on their dogs. I got notes on everything."

[12:15] "Never look at the clients as a commission, look at what you make in a year, a salary, and treat everyone the same."

Thanks for being here,

PL