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Welcome to another episode of the Predictable B2B Success podcast, where we delve into the often overlooked yet powerful catalysts for sustainable revenue growth in the B2B space: packaging and trust.
Host Vinay Koshy is joined by Nathan Yeung, founder of Find Your Audience, to explore these crucial elements that can differentiate your brand while navigating the complexities of the B2B market. Nathan brings over a decade of experience in marketing, finance, and management consulting to provide a fresh perspective on building effective strategies that align with market needs and internal company culture.
In this episode, Nathan shares his frustration with the subpar advice given to founders and explains how strategic insights from marketing can play a pivotal role in long-term growth. Discover why first impressions, akin to the packaging in B2C, are just as vital in B2B digital branding. Learn how to measure trust within your customer base truly and why creating customer evangelists could be your most underutilized marketing channel. Plus, Nathan unveils actionable insights on maximizing the potential of your current marketing channels and why embracing bold strategies can set you apart in a crowded market. Tune in for a conversation rich with actionable insights and real-world examples that could transform your approach to B2B success.
Some areas we explore in this episode include:
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Welcome to another episode of the Predictable B2B Success podcast, where we delve into the often overlooked yet powerful catalysts for sustainable revenue growth in the B2B space: packaging and trust.
Host Vinay Koshy is joined by Nathan Yeung, founder of Find Your Audience, to explore these crucial elements that can differentiate your brand while navigating the complexities of the B2B market. Nathan brings over a decade of experience in marketing, finance, and management consulting to provide a fresh perspective on building effective strategies that align with market needs and internal company culture.
In this episode, Nathan shares his frustration with the subpar advice given to founders and explains how strategic insights from marketing can play a pivotal role in long-term growth. Discover why first impressions, akin to the packaging in B2C, are just as vital in B2B digital branding. Learn how to measure trust within your customer base truly and why creating customer evangelists could be your most underutilized marketing channel. Plus, Nathan unveils actionable insights on maximizing the potential of your current marketing channels and why embracing bold strategies can set you apart in a crowded market. Tune in for a conversation rich with actionable insights and real-world examples that could transform your approach to B2B success.
Some areas we explore in this episode include: