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Top 7 Marketing Mistakes Made by Kingfisher Airlines
This is how Kingfisher built a luxury airline brand, spent big on ads and sponsors, mispriced seats, acquired Deccan, mishandled crises, and collapsed.
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By Angad SingiThis is how Kingfisher built a luxury airline brand, spent big on ads and sponsors, mispriced seats, acquired Deccan, mishandled crises, and collapsed.