HOW THEY DID IT! Unique stories partnerships-led sales and success.

Top 8 Questions I get asked about Partner Programs and Partner Enablement

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This is a new type of episode I believe will be appreciated. 

In it, I spend 30 minutes answering the 8 [loaded] questions I get asked the most around channel partner programs and partner enablement:

  1. What are the most attractive partner incentives in order?
  2. Do commissions matter?
  3. Can a poor product still win partnerships over a superior product?
  4. Do agencies or tech companies “Need” a partner manager to succeed in creating a partner program?
  5. When do we "need" a PRM?
  6. What minimum criteria does a partner need to possess to be ready for partner operations?
  7. How can I ensure ROI from co-marketing with partners?
  8. How can agencies and SaaS effectively co-sell together?


    9. I hope you enjoy this. Please give me feedback: [email protected] or:   

    • For tech companies: in the Partner Programs Collective as a post to the news feed. 
    • For Agencies: in the Agency-Partners Collective as a post to the news feed.


      • Resources:

      Sendoso - The leading sending platform.

      Partnerstack - Partner tracking and payouts.

      Reveal - A free account mapping solution.



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      HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
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