“Why is branding the future? I’ll explain this in a way you haven’t heard before.” Today, Bijal (@bijal.launch) shares her thoughts on direct response marketing and market sentiments during this point in time. She emphasizes her perception of the current state of the market and helps you strategize around producing content that’s perfectly tailored to your prospect’s pain points. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at big Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:04) Economic downturn's impact on marketing. 

(2:17) Adapting business messaging based on Maslow's Hierarchy of Needs. 

(3:49) The future of marketing and branding in the current climate. 

(5:15) Branding and personal storytelling in the digital age. 

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