Andy was awarded the title of 'Britain’s Sales Trainer of the Year', and described by Astra Zeneca’s Global Communication Director as “a genius, whose advice can’t be ignored”. Andy’s insights and passion stem from the fact his Mother is blind. This has given him a lifetime’s experience in communicating from someone else’s point of view, a critical skill to master when persuading others. 

Andy’s three books are all international best-sellers, The Jelly Effect, The Snowball Effect and TOP Dog: Impress and Influence Everyone You Meet - the latter co-authored with Richard Ruttle. The first was only kept off Amazon's #1 spot by Harry Potter! In this episode, we primarily talk about TOP DOG: Impress and Influence Everyone You Meet. 

Andy's Tips: Writing:

• Find your “Active brain” time – write when your brain is at its best. For me, that’s early morning. So I block out time early morning to write! The rest of my life has to fit around these diarised writing slots. 

• Read it aloud – when you’ve finished writing a section, read it out loud to yourself. When you hear your writing, you’ll instantly be able to tell if it sounds punchy and pacey. This works much better than just skim reading with your eyes. 

• Never say “I think” – first-time authors can – very understandably – feel uncomfortable with stating their opinions forcefully. So they often use phrases like “I think” – for example: “I think there are four steps to a great networking conversation”. Remove these uncertain phrases – no reader wants to see a writer/expert who hedges their bets. A better example: “There are four steps to a great networking conversation” reads much better.

Reading tips:

• Note down great ideas – when you read a great idea, don’t just nod your head, think how wise it is, and assume you’ll automatically use it for the rest of your life. You won’t. So make a note of it somewhere, and then use it immediately bust guts to use this new technique in the next 24 hours. If you don’t do it immediately after seeing it, it’s unlikely to magically happen in the future

Andy's favourite quote: “First, forget inspiration. Habit is more dependable–it will sustain you whether you are inspired or not”. Octavia Butler, author.

"I love this quote because it reminds me that the thing that dictates my level of long-term success are the habits I get into. It’s relatively easy to be inspired–find someone inspiring, and listen to them. But their inspiration isn’t going to change your life three years later. Whereas, if you change your habits so you’ll automatically do the right thing, that will change your life" Andy's thoughts.

Andy Bounds: https://www.andybounds.com/

Book: TOP DOG: Impress and Influence Everyone You Meet. 

https://www.amazon.co.uk/Top-Dog-Influence-Everyone-Paperback/dp/B015YMKROW/ 

Ladey Adey: https://www.ladeyadey.com/ 

Book Academy: https://www.ladeyadey.com/the-book-academy/ 

Vicky Galbraith - Podcast VA - www.podcastva.co.uk

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