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Guest: Glenn Marshall, Creator of Next Level Co-Creation
Host: Kumar Dattatreyan
Episode Date:
Duration: ~ 39 minutes
Watch on YouTube
Ever been part of a transformation that felt like it was happening TO you instead of WITH you?
Glenn Marshall and Kumar just discovered something incredible: they've both created transformation methods that seem completely opposite—but they end up in exactly the same place.
Here's the thing: most transformations fail because they try to change everything at once. Glenn starts with whoever has energy and budget. Kumar starts with the C-suite. Both get results that will blow your mind.
🎯 The Live Lightbulb Moment
Halfway through, Kumar realizes: "Wait, we've been thinking about these as completely different approaches, but they're actually two sides of the same coin." You can literally hear the breakthrough.
💪 The Steel Thread Secret
Start with one thin wire, keep wrapping until it's strong enough to handle anything. That's exactly how sustainable change works.
🏥 The Buurtzorg Revolution
Dutch nursing company threw out traditional management. Created autonomous 12-person teams. Result? Better care, happier nurses, lower costs. They now dominate Dutch community nursing.
📈 The 33% Growth Secret
Kumar's client grew EBITDA by 33% every year for three years using the top-down approach.
"If you try and ram too much food down somebody's throat, they will choke. So just slow down and meet them where they are." - Glenn Marshall
Kumar's Disruptor Method (Top-Down): Start with C-level (or VP, or Product Line), build alignment, create a steel thread down
Glenn's Next Level Co-Creation (Bottom-Up): Start anywhere, prove in 2-week cycles, expand 1→2→4→8 teams
Plot twist: They suggest you might need both.
Tired of transformation theater? Both focus on "proof over persuasion." No more selling change—just show it works, one small step at a time.
Glenn Marshall: Next Level Co-Creation | https://www.linkedin.com/company/next-level-co-creation-inc/
Kumar Dattatreyan: The Disruptor Method | Take the quiz: Are you a disruptor or getting disrupted?
🎧 Find us: Search "Meridian Point" on any podcast app
📺 Watch: YouTube - Meridian Point Channel
P.S. If you've ever been frustrated by failed transformations, you need to hear Kumar's live realization about why both approaches work.
By Agile Meridian5
11 ratings
Guest: Glenn Marshall, Creator of Next Level Co-Creation
Host: Kumar Dattatreyan
Episode Date:
Duration: ~ 39 minutes
Watch on YouTube
Ever been part of a transformation that felt like it was happening TO you instead of WITH you?
Glenn Marshall and Kumar just discovered something incredible: they've both created transformation methods that seem completely opposite—but they end up in exactly the same place.
Here's the thing: most transformations fail because they try to change everything at once. Glenn starts with whoever has energy and budget. Kumar starts with the C-suite. Both get results that will blow your mind.
🎯 The Live Lightbulb Moment
Halfway through, Kumar realizes: "Wait, we've been thinking about these as completely different approaches, but they're actually two sides of the same coin." You can literally hear the breakthrough.
💪 The Steel Thread Secret
Start with one thin wire, keep wrapping until it's strong enough to handle anything. That's exactly how sustainable change works.
🏥 The Buurtzorg Revolution
Dutch nursing company threw out traditional management. Created autonomous 12-person teams. Result? Better care, happier nurses, lower costs. They now dominate Dutch community nursing.
📈 The 33% Growth Secret
Kumar's client grew EBITDA by 33% every year for three years using the top-down approach.
"If you try and ram too much food down somebody's throat, they will choke. So just slow down and meet them where they are." - Glenn Marshall
Kumar's Disruptor Method (Top-Down): Start with C-level (or VP, or Product Line), build alignment, create a steel thread down
Glenn's Next Level Co-Creation (Bottom-Up): Start anywhere, prove in 2-week cycles, expand 1→2→4→8 teams
Plot twist: They suggest you might need both.
Tired of transformation theater? Both focus on "proof over persuasion." No more selling change—just show it works, one small step at a time.
Glenn Marshall: Next Level Co-Creation | https://www.linkedin.com/company/next-level-co-creation-inc/
Kumar Dattatreyan: The Disruptor Method | Take the quiz: Are you a disruptor or getting disrupted?
🎧 Find us: Search "Meridian Point" on any podcast app
📺 Watch: YouTube - Meridian Point Channel
P.S. If you've ever been frustrated by failed transformations, you need to hear Kumar's live realization about why both approaches work.