Brian talks about testing in your advertising.

https://www.youtube.com/watch?v=aTxXyjDdgRk

Transcription

Top effective advertising technique.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

A lot of people are gonna wonder what is the top effective advertising technique?

I'm here to tell you if you're asking that question, you are asking the wrong question, which we talked about a couple of episodes ago, as we were discussing the difference between tactics, strategies, and principles.

Okay, tactics is another word for technique.

If you're looking for the top technique, you're going to find something that's changing on a daily basis. It's going to be very dependent upon your strategy upon the principle of who you're going after, and what you're wanting them to do.

The techniques are going to change when it comes to that, and they're not going to stay the same even for you there.

It's one thing that works today won't necessarily work tomorrow, or if it does work tomorrow, it won't work a week from now or a month from now or a year from now, there's no one thing that is going to win at all for you in terms of a technique.

But I've got good news for you.

There is a top strategy, there's so it's a little tricky. I'm being a little tricky with the title for today's show. There is a top strategy though, that top strategy is very, very, very simple and it's extremely difficult to get into our thick heads.

Because as business owners, and people that are executives running businesses, what we tend to do is we tend to look for what's going to work right now what's going to give us a shot in the arm right now, we don't care as much about the long term.

But if you're thinking long-term, there's one long-term strategy that will never run you the wrong way. As long as you know that it is what you're trying to do. What is the strategy, the strategy is testing?

That sounds extremely boring and sounds extremely academic. But testing is where what works over the long run. But you have to go into it, knowing that's what you're doing.

If you're going out there, and especially if you're in a new media form, let's say you've never done Facebook ads before. And you want to do it right now and you want to make them work well, what you got to do is plan on doing a lot over a long period of time.

Then you'll make the work testing is the only thing that is certain to work. You have to know what you're wanting to get out of it, though. I mean, this really goes back to previous episodes when we're talking.

This is a principle, even though we're talking about a strategy, this strategy is based on the principle is that if your focus is on testing, then you're always going to be able to come up with the right thing, just in the long run.

Because you're focused on the big picture, you're focused on where you're going in the long term, you will build techniques and strategies that will last you over the long haul, but they won't work sequentially.

So you'll come up with a really good technique, you'll come up with a really good hook, and a really good way to get attention. And that's going to work for a period of time and then it's going to stop working.

Now that doesn't mean that it's dead forever.

What it means is you can take that same idea, tried in a different media, trying a different media source, try or hold on to it,