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Top Four Book Marketing Mistakes to Avoid for New Authors
In this milestone 30th episode, I'm thrilled to share expert strategies for mastering self-publishing with you. Let’s dive into the critical marketing tactics every author should know to elevate their book's journey to success. We kick off by exploring the journey of self-publishing for professionals, focusing on common pitfalls. From neglecting early marketing efforts to spreading yourself too thin across platforms, we cover it all.
We delve into the importance of building anticipation three to four months before your release, using strategies like behind-the-scenes content, live readings, and podcast interviews. I also guide you through crafting a 90-day pre-launch timeline to ensure your book hits the ground running.
Social media can be overwhelming, but it doesn't have to be. Learn how to identify key platforms like YouTube, Substack, and Blue Sky where your audience is most engaged, and why focusing your efforts here can lead to higher interaction and better results. Personal engagement is crucial—it's not something you want to delegate!
Remember, the journey to self-publishing success is a marathon, not a sprint. By strategically planning your marketing efforts and leveraging the right tools and platforms, you can build a sustainable and impactful authorial career.
(00:01) - Avoiding Marketing Mistakes for Professional Authors
(07:35) - Effective Book Marketing Strategies for Success
(19:17) - Building an Effective Book Marketing Strategy
Podcast Resources
Find out more about Ghostwriting at Write For You
Jump into publishing your first book at Unicorn Publishing Company
Start on your author journey today by Booking a Discovery Call
Join other professionals in the Publishing for Professionals Community!
Follow me on Substack
Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds
Sign up for my Virtual Writing Retreat!
Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.
The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.
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By Unicorn Publishing CompanyIn this milestone 30th episode, I'm thrilled to share expert strategies for mastering self-publishing with you. Let’s dive into the critical marketing tactics every author should know to elevate their book's journey to success. We kick off by exploring the journey of self-publishing for professionals, focusing on common pitfalls. From neglecting early marketing efforts to spreading yourself too thin across platforms, we cover it all.
We delve into the importance of building anticipation three to four months before your release, using strategies like behind-the-scenes content, live readings, and podcast interviews. I also guide you through crafting a 90-day pre-launch timeline to ensure your book hits the ground running.
Social media can be overwhelming, but it doesn't have to be. Learn how to identify key platforms like YouTube, Substack, and Blue Sky where your audience is most engaged, and why focusing your efforts here can lead to higher interaction and better results. Personal engagement is crucial—it's not something you want to delegate!
Remember, the journey to self-publishing success is a marathon, not a sprint. By strategically planning your marketing efforts and leveraging the right tools and platforms, you can build a sustainable and impactful authorial career.
(00:01) - Avoiding Marketing Mistakes for Professional Authors
(07:35) - Effective Book Marketing Strategies for Success
(19:17) - Building an Effective Book Marketing Strategy
Podcast Resources
Find out more about Ghostwriting at Write For You
Jump into publishing your first book at Unicorn Publishing Company
Start on your author journey today by Booking a Discovery Call
Join other professionals in the Publishing for Professionals Community!
Follow me on Substack
Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds
Sign up for my Virtual Writing Retreat!
Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.
The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.