Super Bowl 60 is almost here, but which ads truly changed the game?
With Super Bowl 60 approaching, the VML Canada team reveals the most innovative commercials ever – and why they worked. This isn't about the funniest spots or biggest celebrities. It's about the campaigns that truly disrupted the advertising game.

Discover how:
• A 5-second Reddit ad crashed their servers
• A bouncing QR code broke Coinbase's app
• A 1,813-character promo code had viewers ignoring the game
• A fake TV glitch fooled 100 million people

But here's the kicker: some of the biggest winners never paid for airtime. Some very smart advertisers "hacked" the Super Bowl, saving millions while generating billions in impressions.

Commercials Discussed:

Joe Namath, Beautymist (1970)
https://www.youtube.com/watch?v=nBl7Q1TPTLs

Mean Joe Green, Coca-Cola (1979)
https://www.youtube.com/watch?v=xffOCZYX6F8

Michael Jordan, Larry Bird, McDonald's (1993)
https://www.youtube.com/watch?v=1shK-j_u6LI

Monster.com "When I Grow Up" (1999)
https://www.youtube.com/watch?v=fY1WoHkNGy4

E-Trade monkey commercial (2000)
https://www.youtube.com/watch?v=Muyq2kMDFoA

Reddit Super Bowl ad (2021)
https://www.youtube.com/watch?v=_wkvH0qBMP8

DoorDash commercial (the one with the 1,813-character promo code)
https://www.youtube.com/watch?v=DTLM5o-9hYg

Tubi ad (2023, the fake TV glitch)
https://www.youtube.com/watch?v=73p4lL1iq7w

Coinbase QR code (2022)
https://www.youtube.com/watch?v=eIUD_NE1BDo

Apple's 1984 commercial
https://www.youtube.com/watch?v=ErwS24cBZPc&list=RDErwS24cBZPc&start_radio=1

Bud Light "The Wardrobe Malfunction" (2005)
https://www.youtube.com/watch?v=gIJZJw-ZQqI

Pepsi Polar Bear commercial
https://www.youtube.com/watch?v=pPHI2zNf_ww