On Episode 383 of The No Limits Selling Podcast, we have Joel Stevenson. Joel Stevenson was CEO of Yesware for 6 years, a leader in sales productivity software. Prior to Yesware, he was the general manager and founder of Wayfair’s B2B division, which he grew to over $400M million in revenue. Stevenson began his Wayfair career by leading the company’s home improvement products division, followed by his role as managing director of Wayfair UK, where he drove growth of the company’s international presence. He then served as vice president of FP&A while Wayfair was making the transition to a public company.

In this episode, the conversation revolves around the role of email automation in enhancing sales productivity, with a focus on personalization and time-saving. Joel Stevenson shares his experience growing a b2b organization and adapting to change, emphasizing the importance of maintaining a positive company culture and acquiring the right talent. He discusses various techniques for qualifying leads and communicating effectively with potential customers, including personalization, targeted messaging, and persistence in follow-up attempts. Both Umar and Joel also recommended using tools like Sales Navigator and the Pyramid Principle to improve communication skills.

Find Joel Stevenson: LinkedIn Website Facebook

 

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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