Marketing for an architecture or design firm looks different than for a multifamily owner or operator. A strong reputation and meaningful marketing material can be the difference between winning or losing out on a potential project. Sarah Wortman, marketing director, MG2, is an expert in ensuring that her company brings all the materials necessary, plus more, to the table.

Wortman has been in her current role since March of 2023. She heads up the marketing team for the company as well as provides rigor and support for MG2’s business development strategy while working closely with the firm’s principals. She has background working for multiple design firms ranging from architecture to engineering companies as well as has experience focusing on client solutions and satisfaction through marketing.

In this podcast, Wortman and Multi-Housing News Senior

Tune in to hear about:

·      Wortman’s background and how she became a

·      How academia has helped shape Wortman’s

·      Communicating why marketing is essential during

·      How marketing can aid an architecture firm in

·      The criteria clients use to choose an architect (9:35)

·      What it looks like to market for a community throughout

·      The importance of data for a design firm’s

·      Marketing for different types of multifamily and

·      Some of MG2’s current projects and the media