In this episode of The MedTech Insider, host Parker Snedden sits down with Shannon Torres, Area Sales Manager and National Field Clinical Trainer, and Ryan Clark, Strategic Area Sales Manager, for a candid conversation about what it really takes to succeed in medical device sales. Shannon shares how personal loss shaped her purpose in healthcare, while Ryan reflects on his evolution from a prestige-seeking ex-athlete to a trusted partner in the OR.

Together, they unpack:

• How empathy and curiosity can outperform traditional sales tactics

• Building long-term trust with physicians (and what that actually looks like)

• The difference between selling to pain physicians vs. spine surgeons

• The rise of interventional pain in minimally invasive spine procedures

• Career-defining challenges, funny field stories, and advice to their younger selves

Whether you're a new rep or a seasoned pro, this episode is packed with relatable stories and real-world insight into the mission-driven hustle of medtech.

This podcast has been financially supported by Spinal Simplicity. The content is for informational purposes only and should not be relied upon as medical advice. The views, opinions and information provided by participants are their own and may not reflect those of Spinal Simplicity. Healthcare professionals must exercise independent medical judgment, and patients should always consult with a qualified healthcare professional regarding medical decisions. Finally, the healthcare industry is constantly changing and neither Spinal Simplicity nor the participants can guarantee the accuracy, completeness or timeliness of the information provided in this podcast.