Physical therapy is challenging, especially if you’re the one running the show. The essential skills that a busy PT private practice owner must have to survive in the industry aren’t often highlighted with any certainty. At times, running a clinic feels like juggling on a unicycle through a ring of fire. And even seasoned practice owners are looking for ways to make their work-life more favorable.The busier we get, the more we leave in our wake. Organization and management, even for the busiest physical therapist, are essential engines for business longevity. 

The good news is, our guest today on Healthcare Hacks and Connections, Frank Benedetto, will share some strategies you can implement that won't slow you down one bit. Frank helps clinicians launch mission-driven businesses but what’s most unique about him is that he’s actually a clinician first. He’s got the alphabet soup that shows his dedication to the craft of healthcare (PT, DPT, OCS, SCS, CSCS, etc) and he’s walked the walk by building and selling a multi-million dollar direct-to-consumer practice with 5 locations in under 5 years from 2015 to 2019.

His mission is to revolutionize healthcare by inspiring tens of thousands of clinicians to launch niche-based, direct-to-consumer businesses (brick and mortar, digital, and hybrid) outside the traditional medical system. Frank’s driven by a series of life-changing events, including watching his dad die of a heart attack at age 64, that he feels would never have happened if the medical system was reimagined. He will teach us how we can launch a Mission-Driven business to change our lives and the world in the process.The strategies he will share will help you improve overall productivity for yourself, your staff, and most importantly, your patients. 

Frank will touch on such topics as:

• How he overcame impostor syndrome in his early clinician career to become the huge success that he is now.
• Building a PT practice business that will provide you a great lifestyle and revenue while also delivering great value to patients at a lower price point.
• Being less credential forward to build a healthcare business founded in your unique way of solving the problems of your potential and existing patients.
• Don’t allow imposter syndrome to hold you back. Just pick your healthcare niche.
• Why working on your mental health, physical health, relationships, your revenue generating activities, your team is the best use of your time as a business owner.
• Allocating a portion of your revenue towards improvement of your fulfillment systems and how to determine how much to pay yourself.
• Marketing isn't just about letting people know that you’re open, the services you offer, and how much you charge.
• Gone are the old frameworks of doing business. Employ the time-oriented rules of 2022 business.

Hack: Proper organization and management anchored on time management through life design  is key to building a PT business that will grow and thrive without destroying your health and relationships.

Reach out to Frank: 

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