Ecommerce Exits Podcast | Inside look at Building, Buying, Selling and Scaling Ecommerce Businesses

Top Strategies for Getting $1 Billion Amazon Sales Through Facebook with Dr. Yev Marusenko, Founder of Zon Tracker


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Data scientist Yev Marusenko, Phd., founder of Zon Tracker and AMZ Jet Software shares his views on maximizing ads in the digital landscape.

WHAT YOU’LL LEARN

  • Making the Leap from Academia to E-commerce
  • Importance of Tracking spill over sales
  • Actual Purchase: True metric of advertising
  • Ad Diversification and Strategy Specialization
  • Building the quality of audience for sustainability

KEY POINTS

  1. Test the current ads in terms of images, headlines, key words used in order to have data on what is the most effective given a particular product or brand.
  2. Diversify sources of messages in order to not only get the most customers but also identify what funnel does the customer prefer given a particular brand or product.
  3. While diversifying, it is important to also focus on which funnel would you spend the most resources in. This allows mastery over the chosen funnel.
  4. Geo-ranking should also be considered in the strategy. Find out where your competitors are the weakest and ensure that you have inventory to service that area.

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Ecommerce Exits Podcast | Inside look at Building, Buying, Selling and Scaling Ecommerce BusinessesBy Nate Ginsburg, FBA E-Commerce Expert and Strategist

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