OpenAI just made its boldest move yet—and it’s not about a smarter model. It’s about owning the future of how we use AI. At DevDay 2025, OpenAI revealed a massive shift from raw intelligence to practical utility, unveiling the ChatGPT Apps SDK, their new agent builder, and a new context-capture system that could change how every app on the planet works.

In this episode of In The Loop, I break down what these announcements mean, why they matter, and how they all fit into OpenAI’s bigger plan to sit at the center of every human–AI interaction. From deep context integration to the risks of ecosystem lock-in, I’ll unpack the signal from the noise and what these moves tell us about where AI is heading next.

⏭️ Episode Highlights

(01:10) - The new ChatGPT Apps: OpenAI’s third and most ambitious attempt at a platform strategy

(07:10) - Deep context integration and how it could redefine every app interaction

(10:05) - Inside AgentKit: building AI agents and workflows without code

(14:00) - What this all means for the future of conversational AI technology

🔗 Links & Resources

Episode transcript with more resources on the Mindset AI blog

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Jack Houghton

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