Top Tips for Cost-Effective Podcasting With Sarah St John

Are you looking to elevate your podcast while keeping costs low? You're in the right place. Today on Podcasting Tech, we feature an expert in budget-friendly podcasting and effective marketing techniques.

Sarah St John, a seasoned entrepreneur, podcaster, and author, joins us to share invaluable insights from her journey. Sarah hosts a Top 100 Entrepreneurial Podcast on Apple called the Frugalpreneur podcast. She also owns a podcast marketing agency aptly called Podcast Marketing Agency.

Host, Mathew Passy chats with Sarah St John about her entry into podcasting, her successful methods for growing a podcast on a budget, and her new venture in podcast marketing.

Main topics covered in the episode:

• Sarah St John’s journey into podcasting and the creation of Frugalpreneur.
• Early investments and budgeting tips for starting a podcast.
• Strategies that contributed to Sarah's podcasting success, including thematic mini-series and securing notable guests.
• How the podcasting landscape has evolved with new technologies and shorter episode formats.
• Key mistakes podcasters make and how to avoid them, such as optimizing cover art and episode titles.
• An innovative approach to podcast marketing that includes Times Square billboards and other unique promotional tactics.

Why this episode is important:

Whether you're just starting or looking to refine your podcast, Sarah's pragmatic approach offers actionable advice to maximize your resources effectively. She is well-versed in cost-efficient strategies to help businesses and podcasts thrive. Let's engage in a conversation about cutting-edge marketing tactics and essential strategies every podcaster should know. 

IN THIS EPISODE, WE COVER:

• Sarah’s journey into podcasting: From the creation of Frugalpreneur to flourishing beyond her initial book launch.
• Strategies for early success: Examples include topical mini-series and featuring notable guests like Pat Flynn and John Lee Dumas.
• Importance of shorter episodes: How Sarah improved her completion rates and overall podcast ranking.
• Conducting effective podcast audits: Steps to improve cover art, episode descriptions, and search engine optimization (SEO).
• Innovative marketing tactics: Utilizing Times Square billboards and the potential for podcasters.

Links and resources mentioned in this episode:

• Frugalpreneur Podcast
• Frugalpreneur Book
• Sarah’s Podcast Marketing Agency
• Recommended hardware: Audio Technica ATR2100 USB microphone

Join us next time on Podcasting Tech, and don't forget to subscribe on your favorite platform or follow us on social media. Your journey to unlocking the full potential of your podcast starts now!

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• Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts
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• Hostinger for Website
• Podgagement - Engage your audience and grow your podcast!

EQUIPMENT IN USE:

• Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II
• EV RE20 with 309a Shockmount 
• Rode PSA1+
• iPhone continuity camera but previously the Logitech Brio 4k
• DCMEKA In-Ear Monitors
• BusyBox Smart Sign