A vision explains the future of a brand — where you want to go. The mission is how you will get there.

“Inspiring people to do the things so that, together, we can change the world”. 

A business that knows why it exists is so much more powerful than one that just seems to be in it for the money.

1. Think about your "Why?"

2. Brainstorm with the team.

3. Write down every thought.