Episode 123

Released March 30, 2023

This week's guest is St John Craner

As Managing Director of Agrarian, St John trains rural companies on how to generate more qualified leads and close more sales using proven tools and techniques, systems, and strategies

On this week's show we discuss St John's belief that "psychology is a sales superpower if you master it well."

St John unpacks how important it is to understand a buyer's brain and discusses how salespeople can come off as self-serving and what you as an entrepreneur can do to overcome this.

Visit www.suefirthltd.com for more. Also, connect with Sue on: * LinkedIn * YouTube * Twitter Podcast editing & production: @jonbuscall