Attention Retention

Top to Bottom Retention


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Jackie and Tim discuss with drivers what keeps them at their current carrier and how management is communicating through the COVID crisis. The clear thread between all callers is that successful retention comes from the top. A carrier with poor leadership will have low driver retention. Drivers calling in note that:

  • Dedicated lanes
  • Respecting home time
  • Consistent and transparent communication
  • Visibile communication from CEOs

all plays a vital role in keeping them happy and at their carriers. Listen now and take away actionable changes.

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Attention RetentionBy KJ Media

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