The Week in Beef

Top trends that defined 2025 “the Goldilocks year”

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In its inaugural year of recording, the Week in Beef has decided to take a look back at the trends that defined 2025 and what they mean for the year ahead.

With Beef Central publishers Jon Condon and James Nason, the Week in Beef unpacks the top five trends of 2025 – including:

  • The Goldilocks year – at the start of the year Jon Condon said a rare phenomenon called the “Goldilocks year” was shaping – where all ends of the supply chain get a good share of the profits. We discuss whether that has happened.
  • Trump presidency – while Australian beef no longer has tariffs for entry to the US, there are some lasting impact of the Trump presidency.
  • Trade competition – key competitors Brazil made big moves to gain access to some of Australian beef’s high value markets.
  • Vegetation management scrutiny – a big decision by the Federal Government to update the EPBC act has dominated headlines in recent weeks, but the scrutiny on tree clearing was one that was building up across the year.
  • Protein on trend – a growing recognition of the importance of protein has driven a resilient beef market.
  • Plus we look at the most surprising stories of the year and best events of the year.

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    Available every Thursday afternoon on the Beef Central website, or via YouTube, Apple Podcasts, Spotify, Audible, I Heart Radio, Podbean and other podcast platforms. Search for: The week in beef and click subscribe.

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    The Week in BeefBy Beef Central