Josh Tobiessen, founder of Shared Story Consulting and a New York Times "Critics Pick" playwright, sat down with Tara Thurber to share his experience and tips for developing a persuasive story.

Together, Tara and Josh explore the importance of character development, overall objective and the details required to produce an effective story that urges readers to take action.

Top5 Elements of a Persuasive Story

1. Character
2. Objective
3. Action
4. Stakes
5. Details

Speaker Bio: For two decades Josh Tobiessen been engaging audiences as a playwright and sharing the power of storytelling as workshop leader. As a playwright, his work has been seen across the country, and twice named a “Critics Pick” by the New York Times. As an instructor, he’s led classes and workshops at universities and theaters and, with Shared Story Consulting, he has taught business storytelling skills to a variety of groups including entrepreneurs developing pitches, interns hoping to build relationships at work, nonprofit boards hoping to increase engagement with their organization.