By day, Topher is a a freelance brand marketer, specializing in helping companies claim their place in the market. 

By night, Topher is a blogger, podcaster, and creator. 

Topher advises brands on product, positioning, strategy, and more, helping them create categories of one that yield leveraged results. 

In this conversation, here Topher's take on: 

• Why specificity is king
• Why he has 300 questions he asks brands 
• How Topher leverages Twitter in his personal brand
• Why Social Media is merely the "shadow" behind a Strong brand 
• His unique approaches to brand differentiation and product development

Above all, I initially reached out to Topher to speak for one big reason: 

his content and approach are just valuable, but differentiated and unique. 

His approach really blew me away, and I think it will you too. 

He's not just thoughtful and creative, but his advice is tangible, easy to implement, and grounded in practice.  

To find out more about Topher, check out Topher's: 

• Twitter
• Website/Blog

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