The 'O' in 'Topical marketing' stands for "Oh! That's so clever/funny/relatable/genuine/relevant. I definitely feel like sharing this with my circle."

But when the message falls short, the marketer didn't get the right sentiment or your reason to create a topical post was "because other brands were doing it", then the 'O' drops to become a 'Y'. 

Y did they do this? Y did they think this was good? Y couldn't they just let it go? 

On this episode of Writeous, I touch upon this touchy subject. I'd love to know your thoughts as well. Is topical marketing slowly turning into a topical anaesthetic that we'll just become numb to? Or will it always have a place in a marketers arsenal?

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