A few months ago Google introduced its Federated Learning of Cohorts (FLoC) proposal as its answer to cookieless tracking. This past week, Google announced FLoC would be replaced with a new proposal, Topics API. While it was clear from the beginning replacing cookies would be a challenge, this new proposal brings to light Google's struggle to solve the problem of collecting user data while maintaining their privacy. 

In this week’s Digital Marketing Mondays, Devin and Hans discuss what effects Topics API will have on the marketing industry and how it will impact your ability to target audiences in the future.