We talk to Topo Athletic founder, Tony Post, about serving as the CEO of Vibram USA; founding Topo Athletic; minimalist and maximalist shoes; Topo’s design philosophy and process; and more. 

TOPICS & TIMES:

• Moving to Boston, working for Rockport (1:15)
• Were you always into running gear? (5:20)
• “Craftsmanship” in the running shoe industry (7:47)
• The decision to start your own shoe company (10:21)
• Vibram and the “Born to Run” affect? (14:19)
• The minimalist movement (21:10)
• Where is there consensus on shoe design? (31:20)
• What is Topo’s approach to fit? (35:55)
• What differentiates Topo Athletic? (40:49)
• Topo’s trajectory (44:20)
• Which Topo shoes are you running in the most? (46:51)
• New Topo products? (52:16)
• What’s the best question I haven’t asked you? (58:47)

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