On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food.

Today, you'll learn:

Why Scott ventured to Torchy's following years in CPG and large restaurant chain

What is "craft casual"? How is Torchy's hoping to build that model out?

The "Damn Good" mantra; how it overlaps with the way Scott thinks about building brands; how "damn good" extends to the customer experience and innovation therein

How Torchy's has been contributing to the community amid the pandemic

How Torchy's harnesses the stories of its passionate eaters to create a growth channel

As always, advice on how to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)