Welcome to the latest Torqueing Heads episode - BikeSocial's podcast and video chat show!

Our motorcycle talk show continues as we dive into the world of UK motorcycling, chatting with the industry's top influencers (in the more traditional meaning of the word) and decision-makers. Meet the people shaping the future of motorcycling and discover their stories and businesses like never before.

Alongside BikeSocial Publisher, Steve Rose and Managing Editor, Michael Mann is Honda UK’s Head of Motorcycles, Andy Mineyko.

Now in his 21st year at Honda, Andy has recently been promoted to the top job at Honda Motorcycles UK but started his motorcycling career as a mechanic straight of school before ending up in motorcycle finance and then as an area manager for Honda before working through the ranks in business planning and commercial planning. We chat about:

• Honda’s involvement in the Isle of Man TT and the 2025 successes
• His riding history and how he began working in the motorcycling industry
• His first and current bike
• How many bikes Honda produces annually
• Biggest markets
• Where Honda’s are built
• Market share ambitions
• UK model pricing decisions vs. RoW
• Why the GB350 has been so successful
• Model planning
• How to get younger riders onto bikes
• How to improve riding skills
• Chinese influence
• eClutch and DCT
• The Fireblade’s influence
• Gadgets and innovations
• Japanese culture embodied in Honda
• The one Honda he wants to ride
• BikeClub members Q&A

Torqueing Heads is brought to you by BikeSocial and Bennetts for your motorcycle news, reviews, advice, events & offers.

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Now why chat to us about it at our friendly Facebook group or our new community website/forum, BikeClub.