🎙️ Torqueing Heads Ep8: The Ducati Episode – with Fabrizio Cazzoli, Head of Ducati UK

Welcome back to Torqueing Heads – the video and podcast series where we talk to an influential leader from the motorcycle world! Alongside BikeSocial's Michael Mann and Steve Rose is Fabrizio Cazzoli, Head of Ducati UK.

In this episode, Fabrizio offers a fascinating look inside the world of Ducati, from its unique family‑driven culture to the racing DNA that underpins every motorcycle the brand produces. He reflects on his long career with Ducati across Japan, China and Europe, sharing insights into how different markets view the brand, why Ducati riders are "a very different kind of rider," and how technology from MotoGP shapes the bikes we ride on the road. Fabrizio also discusses quality, customisation, the challenges facing new riders, and what the future holds for Ducati in an era of rapid technological change.

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