In the second-to-last episode of this season of In the Fold, Ben and Evan unpack chapters 13–16 of Unreasonable Hospitality by Will Guidara. They explore how excellence in the basics — safety, quality, budgets, and client care — creates the margin to innovate and surprise. The conversation also dives into the idea of “touching the lapel”: how asking for help can be a sign of strength, not weakness, and how our response to those moments shapes the culture we’re building.

Read chapters 17–20 before the the final episode drops in two weeks!