If you think passion is enough to pay the bills, think again. In this episode of Brand Up Podcast, we break down the real numbers behind building a small biz that doesn’t just feel good — it works. From raising your prices without losing clients, to understanding digital touchpoints, to dealing with the hate when you post in English instead of Spanish… It’s all here.

I talk about:

•  Why some foot traffic is worthless
•  How charging more (strategically) makes everything easier
•  The 7–10 touchpoint rule you’ve probably been ignoring
•  Why Google Maps beats Instagram early on
•  The immigrant hustle, learning ads the hard way, and spending €15K+ on digital skills that actually moved the needle

No fluff. Just a clear strategy for lash artists, estheticians, or any solo operator ready to think like a business.

🎧 Press play, take notes, and apply fast.