For much of 2021, government and public health officials have been offering everything from cash incentives to vacation giveaways — even free marijuana — to get more shots in arms across the state. But now, with COVID-19 cases skyrocketing with the rise of the delta variant, officials are switching to a tough-love approach. Los Angeles County Public Health Director Dr. Barbara Ferrer joins us to discuss the new masking, vaccine and testing requirements recently put in place. Plus, what she's been doing personally to stave off vaccine misinformation throughout the county. 

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IN THIS EPISODE

• LA Public Health on Twitter: @lapublichealth
• How New York City is messaging around COVID-19