At the Digiday Brand Summit in Charleston, South Carolina, Tough Mudder's SVP for brand and creative Jesse Bull talked about how tough Mudder develops its brand around passion points and the company's strategy in using social media platforms.

At the Digiday Brand Summit in Charleston, South Carolina, Tough Mudder's SVP for brand and creative Jesse Bull talked about how tough Mudder develops its brand around passion points and the company's strategy in using social media platforms.

At the Digiday Brand Summit in Charleston, South Carolina, Tough Mudder's SVP for brand and creative Jesse Bull&nbsp;talked about how tough Mudder develops its brand around passion points and the company's strategy in using social media platforms.

Tough Mudder's Jesse Bull on building brand loyalty and working with emerging platforms

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

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Tough Mudder's Jesse Bull on building brand loyalty and working with emerging platforms

Tough Mudder's Jesse Bull on building brand loyalty and working with emerging platforms

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