Tour on your Own Terms – House Concerts with Brian Vander Ark

In episode #43 of the Music Marketing Manifesto Podcast we chat with Brian Vander Ark - lead singer of the band The Verve Pipe - about how he has consistently made six figures per year from house concerts, and how you can too!

House concerts have long been one of the best ways for independent artists to generate a significant amount of revenue each year. That said, with all that is going on in the world, this is probably not the best time for any kind of touring, house concert or otherwise... However, with so many live venues closing down, and no real end of the pandemic in sight, musicians may need to start thinking ahead to a time when we can start touring again. Because for many, house concerts may be the best, if not only, option. 

I could think of no one better to tackle this topic than Brian Vander Ark. Brian is the lead singer of the platinum selling rock band, The Verve Pipe. Years ago he embraced the 1000 true fan model and began doing house concerts across America for his existing fan base. The result was as much as six figures a year in revenue by performing backyards and living rooms for just a few months each year. In this interview he will explain exactly how he did it and how YOU can too!