Making a Scene Presents - Touring 2035: Why Your Next Fanbase Will Come From a Wallet, Not a ZIP Code

The touring world you know is collapsing. That old-school strategy of drawing lines on a map, circling major cities, and hoping enough people show up to cover gas is fading fast. For decades, touring was built on guesswork and geography. But the next era of touring won’t be about cities at all. It will be shaped by something far more powerful and far more honest: blockchain wallets. These wallets hold tokens, smart tickets, digital credentials, and little pieces of fan loyalty that tell you exactly where your true community lives long before you ever pack a van. The touring map of 2035 will be drawn by clusters of fans who have already proven they care, not by the ZIP codes a promoter says might be “good markets.”

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