In this episode, I talk with Shannon Herber, Managing Director of A0k1verse, Steve Aoki's NFT project, where she works in the intersection of music and tech. She shares her journey in the music industry, as a manager, a publicist for Universal Music Group, a tour manager for Moby and working as Head of Pop and Dance / Electronic music for the Awards department at the GRAMMYs®. She stresses the importance of having great mentors, gives us an overview of the world of NFT's, and discusses the mental health impact of life on tour.

(1:30) - Shannon’s Story*

(6:08) - Tips for women in tour management

(13:22) - Dance/Electronic music artists and their success*

(17: 30) - Shannon’s Mentors

(19:43) - The harsh reality of stardom

(20:27) - Stories of tour life

(25:15) - Shannon’s work with the A0K1VERSE and how the NFTs work

(35:57) - surprising artist failure rate

(38:05) - How NFTs can be lucrative 

(42:48) - Michael’s crazy story about Kurt Cobain*

(44:30) - Shannons final words of wisdom to new and upcoming artists

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