There probably is no one who really understands the importance of every person involved in a tour than our guest for today’s episode. Having worn every hat that you can possibly wear on the road, from tour management to catering, Candice Rukes of Rukes Entertainment is a force to be reckoned with in this industry—a male-dominated one at that! Here, Candice takes us across her journey in the music industry, giving us a sneak peek into the different roles people play behind the scenes. She talks about the contrasts between touring with a bigger artist and a smaller artist and shares her experiences working with some of the biggest musicians on the planet. Surviving in this cutthroat industry as a woman, Candice then gives some advice on holding your ground on tour and maintain relationships. She also discusses her clothing company, Virago Tactical, which focuses on making a brand tailored to the practical needs of women.

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