In this eye-opening episode, Robert Mitchell, Chief AI Officer from WSI, joins us to explore the revolutionary intersection of AI and digital marketing. From the foundational story of WSI, which started two years before Google, to today's cutting-edge applications in small and medium businesses, Robert provides an insider’s look into how AI is reshaping the marketing landscape. Dive into Robert's journey from a tech-savvy franchise veteran to an AI expert, his candid insights on the ‘fake it till you make it’ approach in the nascent field of AI, and why no one's truly an expert in this fast-evolving domain. Whether you're a tech enthusiast or a business owner wondering about AI's practical uses, this episode promises to demystify AI and reveal its transformative potential in real-world applications.