Welcome to another freshly brewed edition of Tourism Heads & Their Tales, brought to you by the award-winning agency Eddy Alexander. In this episode, we sit down with Claudia Vecchio, President/CEO of Sonoma County Tourism. You will hear Claudia discuss the development of organizational priorities, stewardship, and resilience (remembering fires, floods, and the pandemic that Sonoma has had to overcome). We hear how you can connect sustainability and stewardship with economic development and how she manages that balance, and we learn how the visitor economy is measured. Claudia points out that it is important to look for consumer data outside of the tourism space as it ultimately impacts all discretionary spending. Learn how Sonoma County engages the local community and tune in to so much more in this insight-packed podcast.