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Tourism Media Mayhem
Tourism Media Mayhem episodes
- 24: Demystifying Digital Marketing Jargon
Have you ever wondered what digital marketers are talking about when they throw around all those acronyms and jargon? Today you're in luck because Josh and Sasha are going to explain some of the ins and outs of digital marketing terminology.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
27 min - 23: The Good, the Bad, and the Ugly of a Year of Mayhem
We look back at a year of Josh and Sasha duking it out over budgets and the right media tactics for the right tourists at the right time. Great interviews, bad jokes, attempts at providing helpful destination marketing insights, and lots of laughing have defined Tourism Media Mayhem. This month, though, it's all entertainment. If you've been laughing with us or at us over the last year, this episode is for you. Oh, and there might be some bloopers at the end...have a good time!
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
21 min - 22: Is 2022 the Year of Thoughtful and Bucket List Travel?
Josh and Sasha dig into some promising, healthy, happy travel data. A recent survey indicates this year travelers want to take their dream vacations, give back to host communities, and protect the environment. Is your DMO ready?
Travel Trends Article
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
32 min - 21: How to Put Direct Mail to the Test
Curious about direct mail? Jennifer Pettinger of Sunprint Solutions joins Josh and Sasha to talk about why 2022 is the most unique year yet for direct mail marketing! Learn about current supply chain issues and how the unique benefits of direct mail can help boost your destination's visitation.
Sunprint Solutions
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
35 min - 20: Capturing Business Travelers in 2022
Find out what your destination can expect to see when it comes to business travel trends this year and how you can take advantage of convention marketing and other business travelers to generate revenue in your destination.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
46 min - 19: How Audio Can Benefit Your Destination Marketing
Josh and Sasha dive deep into how audio marketing can benefit your destination's marketing plan with Laura Fernandez from SXM Media. Find out what trends the digital audio landscape is experiencing, learn about innovation in the audio industry, and best of all, why audio should be a part of your destination marketing plan in 2022.
SXM Media
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
39 min - 18: Targeting Tactics: The Methods that Make or Break Your Media Buys
Josh and Sasha discuss how to make your media buys effective by getting one thing right: your targeting! Don’t miss out on this chance to learn about your targeting options and how to set up the perfect targeting for any type of media buy.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
33 min - 17: The Nitty Gritty on Media Buying Commission
Take a behind the scenes sneak peek at how agencies handle media commission! Not sure what your third party partner is charging you? Josh and Sasha share some tips on how agency commission structures work and how you can be best prepared to understand if a media buying partner is a good fit for you and if so, how best to work with them.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min - 16: The Top 5 Media Buying New Year's Resolutions for Destinations
Josh and Sasha discuss how your destination can set New Year's resolutions that will propel visitation forward in 2022. From being intentional about segmenting your audience to adopting new technology and platforms, Josh and Sasha outline a few goals that will set your destination's media planning and buying up for success in this coming year.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
20 min - 15: Juxtaposition, Shining & Dopping, and Plumbing Problems with Seattle Southside
Josh and Sasha have a raucous conversation with Seattle Southside Regional Tourism Authority CEO Mark Everton. Mark shares with us a unique perspective on destination marketing with his background in working in the hotel industry. Learn more about the importance of storytelling in your media buys and listen to Josh put his foot in his mouth. It's a good time.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
49 min
About Tourism Media Mayhem
From the publisher's feed
"How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers,…
attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.